Markets and Systems

				Per Agrell Operations & Supply Chain Management Professor at IAG - UCL
				Olivier de Broqueville Management Information Systems Co-holder of ING Chair at UCL, consultant in IT strategy

What can you expect?

More concepts to strengthen your portfolio of soft managerial skills, you will get the opportunity to test and improve your negotiating styles in a multi-cultural setting, starting from the process used by expert negotiators. Session will encompass the conflict management dimension and value-added skills for internal and external business situations alike. Marketing experts will then share their passion in specific areas, starting with operational marketing decisions, followed by strategic decisions with Jean-Jacques Lambin as Course Leader. Logistical, managerial and information dimensions associated with global business network are addressed to close the semester. This area receives today an ever-greater focus in the international corporate world as a means for optimizing cost/efficiency ratios and information flows.

		Course 6: NEGOTIATION AND CONFLICT MANAGEMENT
Ligia Mauro COSTA
			This workshop will give you a platform to become aware of your preferred negotiating style and to enhance it. Divergences are inherent to everyday corporate life. Building the ability to conduct any negotiation as a competitive and collaborative negotiation helps to improve operational efficiency. This practical course addresses the techniques of negotiation and conflict management.

		Course 7: OPERATIONAL MARKETING
Isabelle SCHUILING
			In this course, key marketing decisions are reviewed and their implementation is illustrated through case discussions. Marketing decisions include: new product marketing, distribution, pricing, marketing communication and advertising decisions. The development of a marketing plan is analysed. Both consumer and business-to-business markets are examined.

		Course 8: STRATEGIC MARKETING
Carlo GALLUCCI
			In Strategic Marketing, the emphasis is placed on the market-orientation concept and marketing’s strategic role in an open economy. The characteristics of a market-driven orientation and the key concepts of market planning are presented and illustrated: needs analysis and market segmentation, business opportunity and competitiveness analysis and marketing strategy formulation.

		Course 9: OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Per AGRELL and Annick CASTIAUX
			This course emphasises recent trends in the globalisation of operational and supply chain management. Issues examined will be supply chain and logistics; manufacturing planning, control systems and quality management. It also discusses the differences between domestic and global logistics, and different ways of organizing international production and distribution, including joint ventures, strategic alliances and multinational corporations.

		Course 10: MANAGEMENT INFORMATION SYSTEMS
Andras NEMESLAKI
			IT and communication technology developments influence the way organizations conduct their business today. This course studies the organizational foundations of MIS, their strategic role and the organizational and management changes driving e-commerce, e-business and the emerging digital firm.

	MODULE 1
	MODULE 3
	CORE COURSES