Isabelle Schuiling, PhD UCL. MBA Chicago. Professor in marketing at the Louvain School of Management, UCL. Previous Marketing Director Europe and Belgium of Procter and Gamble and Member of the Executive Committee, Academic Director for the EMBA program of the Louvain School of Management 2010-2014. As a specialist in Brand Management and International Marketing, she is currently researching the future of local brands in light of the current trends in marketing globalisation.
Professor Schuiling worked for Procter & Gamble for twelve years as a Marketing Director Europe. She has taught in numerous executive programmes for industrial (Petrofina), services sector (Fortis-AG – Insurance/banking company) and pharmaceutical companies (Smithkline Beecham Europe). She has also worked as a consultant for companies in the fast-moving consumer goods industry, in the pharmaceutical industry, and for start-up companies.